From:
Saint Louis, MO + Anaheim Hills, CA
Ashley Villarreal is a Product Manager, UX/UI Designer, Entrepreneur, and Design Educator based in Chicago. Currently leading teams at Hearspace. She collabs with Stanford d.school, has taught with Future Founders
and Cambodia Academy and previously worked with/for LinkedIn, Microsoft, Scorch, and Midwest Immersive.
NEW CLASS:
FREELANCE 101
Learn freelcaing basics and best practices.
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UX/UI PROJECT:
HEARSPACE
Learn freelcaing basics and best practices.
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PRODUCT DESIGN
Best-selling bras and panties made for you
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MAY / 16
album artwork + rebranding
PROJECT
ABOUT
The 442s have become known for their unique sound that blends elements of classical, jazz and folk music. I was commissioned to design their second album artwork and redesign their logo.
442's
Relay album
UX/UI PROJECT:
HEARSPACE
Learn freelcaing basics and best practices.
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LOGO
COLOR PALETTE
#:000000
R:0
G:0
B:0
#:ffffff
R:255
G:255
B:255
INTERIOR OF ALBUM ARTWORK
The album packaging consisted of a rainbow foil stamp on black paper with a die-cut that created a pocket for their business card. The card holds information of guest musicians who played on each track.
PARTNERSHIP WITH PROJECT INC.
Project, Inc. is an extended employment sheltered workshop with roots going as far back as 1957 when a group of St. Louis parents of adult children with developmental disabilities joined together. I partnered with Project Inc. to finish combining the template and CD case. I also worked in collaboration with printers from Lander Binding & Finishing located in Saint Louis, Missouri. Printing & sourcing locally is very important to me.
COLOR PALETTE
#:000000
R:30
G:160
B:163
#:000000
R:215
G:35
B:50
#:000000
R:0
G:0
B:0
#:ffffff
R:255
G:255
B:255
HEARSPACE
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College Project:
American Airline Booklet
08 PAGES
booklet
PROJECT
ABOUT
One for Happiness is a fabricated campaign aimed at increasing ticket sales for American Airlines. The mock campaign proposed that for every airline ticket purchased a portion of the sale would go towards funding tickets that would fly refugees to designated safe zones.
UX/UI PROJECT:
Learn freelcaing basics and best practices.
